Back in 1989, when Softchoice began, cell phones were a rarity, 5\u201d floppy disks were the standard and Google was just a really big number. Without ecommerce tools, finding the right software for the job was also a major challenge.<\/p>\n

Softchoice founders David Holgate and Jone Panavas had a vision to fill this void: build a company that would connect customers to thousands of technology products with new ease and efficiency. Working out of a small apartment, they spent a year assembling the largest software product data base anywhere. Entering one title after the other, they talked about creating a different kind of company \u2013 one where people could \u2018bring their whole self\u2019 to work and who were encouraged to challenge the status quo. See more at: http:\/\/www.softchoice.com\/about\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Back in 1989, when Softchoice began, cell phones were a rarity, 5\u201d floppy disks were the standard and Google was just a really big number. Without ecommerce tools, finding the right software for the job was also a major challenge. Softchoice founders David Holgate and Jone Panavas had a vision to fill this void: build Explore <\/span><\/a><\/p>\n","protected":false},"featured_media":1568,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"tags":[146,104,11,149,147,145,10,148,150],"company_category":[178,36],"company_type":[19],"_links":{"self":[{"href":"https:\/\/cioitdirectory.com\/wp-json\/wp\/v2\/company\/1567"}],"collection":[{"href":"https:\/\/cioitdirectory.com\/wp-json\/wp\/v2\/company"}],"about":[{"href":"https:\/\/cioitdirectory.com\/wp-json\/wp\/v2\/types\/company"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cioitdirectory.com\/wp-json\/wp\/v2\/media\/1568"}],"wp:attachment":[{"href":"https:\/\/cioitdirectory.com\/wp-json\/wp\/v2\/media?parent=1567"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cioitdirectory.com\/wp-json\/wp\/v2\/tags?post=1567"},{"taxonomy":"company_category","embeddable":true,"href":"https:\/\/cioitdirectory.com\/wp-json\/wp\/v2\/company_category?post=1567"},{"taxonomy":"company_type","embeddable":true,"href":"https:\/\/cioitdirectory.com\/wp-json\/wp\/v2\/company_type?post=1567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}