Softchoice

Back in 1989, when Softchoice began, cell phones were a rarity, 5” floppy disks were the standard and Google was just a really big number. Without ecommerce tools, finding the right software for the job was also a major challenge.

Softchoice founders David Holgate and Jone Panavas had a vision to fill this void: build a company that would connect customers to thousands of technology products with new ease and efficiency. Working out of a small apartment, they spent a year assembling the largest software product data base anywhere. Entering one title after the other, they talked about creating a different kind of company – one where people could ‘bring their whole self’ to work and who were encouraged to challenge the status quo. See more at: http://www.softchoice.com/about/